Black Mountain of Maine Social Media Strategy

For my social media strategy report, I embarked on a mission to breathe new life into a local Maine treasure, Black Mountain of Maine. Focusing on the emerging community of backcountry skiers and snowboarders in New England, I crafted a human-centric approach aimed at fostering deeper connections and engagement. By leveraging compelling storytelling and immersive visuals, I aimed to showcase the rugged beauty and untapped potential of Black Mountain, positioning it as a haven for adventurous spirits seeking uncharted slopes and authentic experiences. Through market research and audience segmentation my report outlined a roadmap for Black Mountain to carve its niche in the hearts of backcountry enthusiasts, forging lasting bonds and igniting a passion for exploration in every post.