Mexicali Blues

During my internship at Mexicali Blues, I played a pivotal role in enhancing the digital marketing strategy. From assisting with email campaigns in Klaviyo to conducting A/B tests and creating targeted segments, I optimized email flows and analyzed sales data, particularly during critical periods like Cyber Weekend and the holiday season. Additionally, I spearheaded the implementation of Google Analytics 4, providing invaluable insights for informed decision-making. My contributions also extended to creating comprehensive marketing reports and assisting with paid ad campaigns, driving measurable results and contributing to Mexicali Blues' continued success in the digital realm.